POLITICAL MAILERS

About

North Carolina Asian Americans Together (NCAAT) and NCAAT in Action are organizations building power for a more inclusive democracy built by drawing on the strength of diverse traditions, common values and community togetherness. They envision a socially conscious and informed society that integrates greater participation and representation by Asian Americans. They believe that for such a society to exist we must work within a cross-racial, cross-ethnic framework focused on grassroots power and solidarity.

Objective

A series of printed mailers and infographics for the 2022 elections to raise voter engagement within the Asian American community.

The challenge NCAAT and NCAAT in Action presented was to against the grain of what traditional political mail looks like. We focused on vibrant colors and a whimsical design that prioritized diverse representation of Asian Americans not typically seen. Working with two organizations meant ensuring that the branding and messaging of each was accurate, and highly tailored to deliver eye-catching results.


 
 

DÉJÀ VU

About

A2W is an educational event where students gain experience by coordinating and producing an annual fashion show. Young designers are challenged to imagine, create, and inspire by expressing their point of view through wearable art. A2W attracts approximately 1,000 attendees in addition to encouraging participation by engaging the student body, the Raleigh community, and the broader design industry.

VISION

A2W’s vision is to challenge our audience and designers to question the boundaries and conventional definitions of “fashion." We seek to explore new fashion ground and create new design pathways by encouraging our designers to blend their technical skill with innovative technology.

SKILLS

DESIGN

INTERPERSONAL + CHARACTER

  • Entrepreneurship

  • Leadership

  • Project Management

  • Public Speaking

“FASHION” AS DEFINED BY A2W

A product or sculptural piece that interacts with the body and serves as either a cultural artifact, an artistic expression, a reflector of society, outward illustration of a person’s identity (including but not limited to social class, religion, and ethnicity), starter of revolutions, economic building block, basic human need, or body covering.


 
 

BEYOND CURIE

VISION

— Beyond Curie is a design project that highlights badass women in science, technology, engineering + mathematics.

Inspired by and created in partnership with Amanda Phingbodhipakkiya my team at Laber Labs published an augmented reality app bringing the poster series to life for its exhibition at The North Carolina Museum of Natural Sciences. By using the Beyond Curie augmented reality app, museum visitors could see beautiful 3-D animations hidden inside some of the portraits.

Our augmented reality animations can be seen using a free mobile app called "Beyond Curie" available on Google Play and the App Store.

To enrich our partnership beyond our augmented reality app, we created an additional series of posters celebrating women in STEM from North Carolina State University. We researched, designed, and iterated upon visual posters embodying the style of Phingbodhipakkiya’s work.